If you are looking for ways to supplement your current income, reseller hosting can be a great fit. Reseller hosting is fairly easy to start when compared to other forms of ventures as it does away with the need of building and maintaining infrastructure. However, the growing access to information has made this space ruthlessly competitive. Fortunately, we have some tried-and-tested marketing techniques through which you can set your venture off to a great start and build your customer base by connecting with a vast audience.
In this blog, we will share 7 ways through which you can market your reseller business in an effective manner and ensure the best possible chances of success. Let’s dive in.
A blog can be one of the most effective ways through which you can spread awareness about your brand. An informative blog that offers content on a variety of topics related to Windows or Linux reseller hosting can help you attract the right audience. Conduct thorough keyword research and use the right set of keywords in your blog to drive traffic to your website.
If people engage with your content and share it on social media and other channels, it helps amplify your brand presence. A blog lets you share valuable insights related to your business and address questions your visitors might be having.
2) Google AdWords
In addition to organic channels, you can choose to advertise your business through Google AdWords. The latter is an online advertising platform from Google where you can bid to display brief advertisements to the targeted users. These ads can be on search engine results or on non-search websites, apps, and videos.
AdWords is a paid option that can, at times, be expensive if you are targeting keywords that are highly sought-after. Having said that, if done correctly, AdWords can bring you a great return on investment.
3) Referral Program
When you sign up for a reseller hosting program, you get access to WHMCS as your billing software. WHMCS has in-built affiliate and referral systems. These can be used to build a referral program. The latter is a kind of word-of-mouth marketing where you can encourage your existing customers to recommend your services to their family and friends.
As most people trust peer recommendations, more and more businesses are turning to such programs to expand their clientele. Besides, referral programs are less expensive in comparison to Google AdWords.
4) Social Media
Social media is suitable for marketing any and every kind of business. Build your company profile on all popular social media channels such as Facebook, LinkedIn, Twitter, Instagram, etc. and share interesting content on a regular basis. Through these channels, you can share links to your blogs, guest articles, videos, infographics, discounts, and so on.
You can even design polls and surveys to encourage discussion around topics related to your niche. Make sure you work on growing your social media following and posting content on a consistent basis. Equally important is to interact with your audience by duly responding to their comments, etc.
5) Search Engine Optimization (SEO)
While paid campaigns bring you traffic from time to time, SEO helps you attract genuine visitors and attain a good ranking on targeted keywords. From an SEO perspective, there are two things you should focus on. First is creating high-quality content (blogs, web pages) that helps you gain the right set of audiences, and second, securing high-quality backlinks through guest blogs, etc.
6) Customer Reviews
For those seeking a Windows or Linux reseller hosting solution, customer reviews serve as a testimony to the quality of your services. Ask your happy customers to post testimonials on your website and prominent review sites such as Hostadvice and Webshosting.review. These will establish the authenticity of your brand and make it stand out from the crowd.
7) Email Marketing
Given the popularity of emails as a communication tool, it is vital that you make the most of your marketing efforts by carrying out email marketing campaigns from time to time. Tools such as Mail Chimp and Constant Contact come in handy here. Through email campaigns, you can highlight the unique selling proposition (USP) of your business and connect with the right set of prospects in less time.
Also, consider sending email newsletters to your prospects every couple of months. These newsletters can underline the latest developments in your niche/industry that your audience may be interested in knowing about.
Market the Right Way to Acquire an Edge in the Reselling Space
Reseller hosting may be a fiercely competitive industry, but with the right strategy and the right marketing channels, you can set your venture for success. To start with, identify what makes your business unique and then leverage every possible marketing channel to position your brand in the desired manner, connect with the right target audience, and augment your visibility in both online and offline worlds.
If you are already using any of the aforementioned marketing channels, share your experience in the comment section. Thanks for reading.