On-demand mobile applications are the center of attraction for the past few years. The inception of apps like Uber and Airbnb made the development industry transition from their conventional app development. Today, any mobile application development company in London you find is increasingly working on on-demand app solutions. The present Covid-19 situation is also the addition in online delivery services potential, reaching new heights. The food delivery app alone is anticipated to hit US$182,327m by 2024.
Next to it, the rising competition in the mobile app industry, making these apps to be here for an extended period. To expand their audience reach, businesses play a shot with on-demand delivery apps like food ordering, logistics delivery, ride booking, and several others.
To step into the process, it is crucial to understand the factors that make these apps popular and beneficial for consumers and businesses.
What is Meant by On-Demand Delivery Mobile Application?
Apps that become the medium of availing services on the go from companies and vendors are called on-demand applications. Mainly, these applications consist of two faces. On the user side, one face allows them to demand the service or product from the other side, facing the service provider. The cycle becomes complete when the service provider accepts the user’s demand and works on it accordingly.
Let’s dig in more to understand the development process of these apps.
How to Verify On-Demand Delivery App Idea?
There are many examples of failures because of a lack of validation. Validating an idea before the execution is crucial to avoid significant loss. Let’s see few steps to check the idea validity.
Step # 1. Perform Market Research
Researching the market trends and competitors is mandatory. You are not willing to make a product which audience does not require.
Consider if you want to develop an on-demand ride-hailing service. First, you have to collect the relevant information, including ongoing market trends, then identify the competitors in that niche. Put positive and negative aspects both side-by-side. An excellent digital product only then will become develop for good.
Get answers to these questions while conducting research:
- What functionalities do you need to implement?
- What are the users’ needs and wants?
- Where your audience base is?
- What is the expected solution from the app?
- What’s the core objective?
- How will you monetize the app?
Step # 2. Point Out the Target Audience
You need to find the people for which you are developing the app. It’s the paramount step. Some prefer to stay with the traditional approach and resist the change. In that situation, you and your business are going to get hurt badly.
However, the food industry is one of the businesses strong enough to go with the on-demand business model. As we find many cafes and eateries around the street corner, their need to contact third parties for their food delivery is prevalent, making it a no-loss business.
Step # 3. Examine the Competition Via Mobile Application Stores
Always seek knowledge about the doings of your competitor like an eavesdrop. App stores are the one source that lets you do that. You can see other’s mistakes, customer’s feedback, ratings, and the technology they are using from there.
One more thing to consider is to develop for both Android and iOS platforms. You can use a cross-platform development framework to target both platforms with a single codebase simultaneously.
Step # 4. Develop an MVP Product
Minimum Viable Product (MVP) is the best approach to testify the mobile application validity. You drop your app with limited but valuable functionalities to see how the audience reacts. Afterward, you collect their feedback and try to integrate it into your mobile application accordingly. It also tends to reduce the development cost as you are working on core features only.
Before investing big, it is always better to start with a baby step.
How to Identify and Integrate Features in Your App?
Every mobile application targets a specific niche. You can ask some questions yourself when working on the features planning.
- What convenience will these features bring in a consumer’s life?
- Are many features tradeoff to the app’s performance on a mobile device?
- Are these functionalities reflect user preference?
- Will these be in a decided budget?
Think like a user to know their needs and wants. Focus on the integration of the features which are easy to adopt by the users. You want to solve a problem in a minimum number of steps. A messy and cluttered mobile application is not in anyone’s interest.
Launch Reward and Loyalty Programs
For promoting an app, product, or service, reward and loyalty programs are very effective yet cost-effective methods. Such programs make a customer feel more valuable and bring their commitment towards a brand.
You can offer a discount coupon, shopping voucher, freebies, and referral bonus to retain customers on an app in rewards. You need to take care of customers’ interests every time to achieve the optimal outcome. It will allow you to gain more users and expand the reach by attracting them to take advantage of the offer. Make sure to research appropriately before launching any offer.
Prominent Features of Any On-Demand Delivery Mobile Application
A typical on-demand delivery mobile application should contain the following features.
Registering an Account
An application should offer a simple registration process so that users can register themselves in few taps. You can also integrate the Gmail or Facebook signup APIs to allow the user to connect with their social account in just one click.
Tracking an Order
It is a must to include a feature that allows user to track their parcels timely. Besides, it creates a feeling of trust on the customer side and ensures maximum satisfaction.
Multiple Payment Channels
Not everyone uses PayPal or Google Pay. There must be multiple gateways like a credit card, debit card, E-wallet, cash on delivery, or bank transfer. With that, your audience will not find it any difficult to use your services.
Sending a push notification is among the significant features of any mobile app. It informs the user about the ongoing offers, promotions, and relevant alerts. For startups, it is more like a brand recall option.
Rating and Reviews
Reviews from users play a crucial role in making adjustments to the product. Ratings are helpful for both upcoming users who seek to use the service and service provider to see how its product stand in the market. They make things transparent for everyone.
For checking the past orders, maintaining the order history in an app becomes necessarily essential. Users need them in case of refunds.
Admin, to handle the discounts, along with customer activity, use management dashboard. Here, they also interact with the customers regarding their orders. These dashboards let you manage and maintain the business operations more efficiently.
Instant chats, scheduling a task, and In-App purchases are some other features you can incorporate into your on-demand delivery application.
If still, you are thinking that launching an on-demand delivery app worth it in 2021, then a big yes is the answer. This market will continue to grow as several territories do not contain these on-demand services till today. You can tap into these areas to launch your idea and bridge the gap. And if you need top-notch development services, turn the bits with Cubix, a company where the only success speaks.