Marketing trends have been indulging into a new perspective whereas the need to cope up with the on-going competition has been increasing since ever. We are situated in an era in which we have eye-witnessed for its growth. We have seen a time when marketing was all about printing loads of pamphlets and distributing them in crowded locations while we have also seen the debut of multimedia and digital media for the spread of awareness. However, situations never remain the same, whereas being situated in an environment where technical improvements play the key role one of the major improvements to the marketing initiatives had been implemented in the light of social media. Back in 2004, we all were more into using Orkut for social communication but since Google and Facebook became more widespread, the use of a user became different within no time. We never had an idea that searching for something or knowing about something could become this easy. Searching for something and getting the most relevant results in a couple of micro-seconds is not just a benefit but it has been seen as an opportunity by different businesses to grow their operations and attract a major part of the consumer groups.
Imagine searching on Google with “The fastest and most efficient smartphone of 2021”. Google will not take you to a technical site, but it will show you the results from a brand that perceives itself as having the fastest and the efficient phone, even though better options are available in the market. The reason behind the search result is that the company has emphasised placing search keywords in such an order that you see the most relevant and unique information first. This whole concept we know is referred to as Search Engine Optimisation (SEO).
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SEO – Is it a Benefit or a Curse?
SEO is all about how you reflect your product or service or any offering over the internet. We are no longer living in an era where we needed to search for hours for something in newspapers, wait for particular advertisements to pop-up on our television sets or buy certain magazines to look for some pamphlets of our interest. Instead, we are living in the present were searching for something as convenient as being inside our pockets. Just swipe into Google and type anything you want and poof! Within seconds your results are displayed on your screens.
Yet, not all the relevant results are found on the first pages of your search results. Sometimes, you need to scroll over multiple pages before your desired aspect can be located. The first page will only contain products and services which have strong SEO support. It is all about how well the designers and programmers of an organisation tend to play with the keywords, placing them accurately and knowing what the users tend to search for frequently. SEO can seem simple for many, which is where tremendous mistakes are being made and hence they need to be avoided effectively.
Improving SEO Techniques for Higher Effectiveness
Earlier, when internet searching was not a significant trend, only the related and relevant searches were found and the pages on Google were minimised as well. Ever since competition enhanced gradually, SEO became an important requirement and hence it needs to be optimised accordingly. Some of the effective SEO techniques which are preferred for optimising your content are highlighted as follows:
Writing Longer Content – Perhaps the biggest mistake a majority of organisations are making is writing concise content with frequent use of a specific keyword. However, it is recommended to write longer content that will include the significance of a search in a longer perspective and hence will allow it to be shown on top.
Enabling and Optimising Voice Search – Google has become technically-efficient to a greater extent allowing users to search with their voice. Similarly, using voice search, which is easier than manual search, can allow only relevant results to show up. The smart technology of today is capable enough to suit different accents across the world.
Frequent Improvements to the Core Website – To be able to come first in the results following a particular user’s search, you need to understand that everything is linked with your website. You need to update the content on your website, which is beneficial to perform within every 6 months. Optimising experience for users entering your website is a must and the more detailed your website is in navigating a search result accurately, the greater are your chances of being present on the first page of your desired search engine.
Your approach cannot be limited to only these approaches but anything that you find can benefit your organisation’s search engine optimisation compatibilities can be used in this aspect effectively. Learning from the competition is always a good option with a further improvement plan designed and implemented accordingly.
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